Brand Identity
Marketing Collateral
Digital & Websites
Environmental Graphics
Signage & Wayfinding
Brand Environments
Product Applications


Levin Silbert is an international design firm specializing in branding and communications for architectural environments and public spaces. Our capabilities span brand identity, marketing communications, environmental graphics, signage, exhibit, and digital platforms. We engage in a process that incorporates brand experience and implementation logistics into early conceptual stages, exploring new methods that bring together environment, product, and art.

Adrian Levin With background in architecture and communication design, Adrian has over 25 years of professional experience in visual communications and branding programs for architectural environments. He approaches environmental branding as a blend of cuisine, theater and psychology, a mixed-media practice that expresses brand personality, communications, and storytelling. His practice incorporates analysis of implementation logistics and fast-track prototyping as a critical path to meeting design excellence with business objectives. He is a professional member of SEGD, IIDA, Architectural League NY, AIA NY.

Zhetao Tang Zhetao is a multi-disciplinary designer with a passion for creating exceptional user and brand experience. Her academic background in both science and art underlines logical thinking as well as a creative doing. With a master's in Communication Design focused on interactive media, she believes good design is human-centered and forward-thinking. Zhetao manages a team of multifaceted designers with a collaborative process that embraces thorough research, data analysis, fast concept prototyping and practicality.

Naomi Pearson Naomi brings a wide breadth of knowledge and skills honed over two decades of award-winning solutions, experiential design, and sustainable practice. By fusing context with client goals and engaging visuals, her work is developed around meaningful and memorable place-making. Naomi’s in-depth understanding of sustainable practices has been presented in leading industry publications and speaking engagements. She is a contributing member of the Society for Experiential Graphic Design’s Sustainability Forum for the SEGD Green Paper, “Best Practices, Strategies, and Scenarios for Sustainability.”

Andy Schwartzkopff Andy is an an engineer with broad experience in the signage industry and brand implementation programs. His career spans 20 years of operations and manufacturing management, overseeing re-branding programs across US, Europe, and South Africa.  Andy’s pragmatic approach combined with a global industry network deliver effective solutions that integrate smart logistics to the level of our design standards.

Melanie LaChappelle With over eight years of experience in building business relations, Melanie lives her passion for understanding people and business goals creating an exceptional client experience. Melanie combines her design background with customer service relations, responding to the needs of prospects and collaborators alike. Melanie’s social media experience is ramping up with a new business development track, adding exposure and commentary to all marketing materials.

William Bardel As an information designer specializing in wayfinding strategy and graphic systems, William is an expert at making complex information easier to understand. For over 20 years he has designed signage programs for cities, airports and mass transit systems, maps, and infographics. His approach to master planning includes user flow/needs analysis, routing, and visual information systems strategy development. William lectures internationally on design matters and is author of the visual guide Signage and the 2010 ADA Standards for Accessible Design, and Drawing Ideas. He is a professional member of SEGD and owner of Luminant Design LLC.

Lauren Kelly Sheridan For over two decades, Lauren has designed, built, and deployed web-based products at the intersection of technology and design. She has designed technology that streamlines auditing processes in physical spaces such as hospitals, healthcare campuses, retail stores, and universities. The app is tied to a custom, cloud-based system which facilitates ongoing information management. Her work has been featured at major architectural installations across the country. Lauren served as a Chapter Chair of SEGD and on the board of AIGA Chapter as the Programming Co-Chair.