American Girl Place

  • Client Pleasant Company / Location Chicago, IL / Design LSCO, DG2

This flagship store for the immensely popular American Doll Collection celebrates the spirit of being an American girl in an environment combining retail, education, and entertainment. With each area offering a unique experience, girls can dine at the fancy Cafe with their favorite doll, enjoy a theater show with famous stories of American girls, or just shop for the coolest range of dolls from past to present. Signage and graphics support the character of each area from past to present, with carved wood display cases, cast metal headers, and digital printing.

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