A new identity program for this global technology leader inspired a simple and bold signage system that had to work on multiple of facility types and conditions across five continents. Corporate interiors, identity and signage maintain an understated palette. The project scope included implementation management of the global rebranding program, sign standards and guidelines for environmental branding.
After conducting visual audits across international sites, evaluating building typologies, zoning requirements, and user experience, our team designed a simplified system of key signage components and standard sizes that allowed efficiencies in manufacturing, shipping, and installation. This simplified approach to brand implementation resulted in very high yield across all sites, increased consistency and brand awareness, as well as substantial cost savings compared to previous signage programs.