Citigroup Center

  • Client Citigroup / Location NYC, NY / Design LSCO, DG2

This New York City landmark went through a transformation of outdoor and indoor public spaces, revitalizing the retail and unifying its campus throughout an entire city block. Bold retail identification with the distinct angled building top, new storefronts and signage contributed to redefining Citigroup at the center of Manhattan. A series of ondulating marquees helps to accentuate retail identification and highlight the corporate tower entrance. These cantilevered structures were built with tubular steel pipe and aluminum blades, finished in high-grade automotive paint. The retail facade exterior blades and interior directories allow for changeable graphic panels as tenants are renewed.

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