Cooper Square Hotel (now The Standard)

  • Client Cooper Square Hotel / Location NYC, NY / Design Avec / strategic partner

This boutique hotel located in the Bowery was envisioned as a hub for global creative arts professionals. Collaborating with the project developers, we developed the brand and visual strategy pulling inspiration around the intersection of both a straight and a curved line – referencing the hotel’s physical location along with its mission to serve as a connecting force between guests, ideas and experiences.

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Project image
Project image