Sotheby’s

  • Client Sotheby’s / Location NYC, NY / Design LSCO, DG2

Conceived as a “light box for art”, Sotheby’s corporate headquarters blends architecture and identity in this renewed structure on Manhattan’s Upper East Side. With generous provision of light from a street-facing atrium, signage is subtly layered all the way into the artwork galleries. The entrance on York Avenue integrates the main building identification, leading to spare interior signage in soft reflective glass with etched graphics and a muted palette. Simple shapes with a mix of modern and traditional typography complement the environment throughout.

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