The New School

  • Client The New School University / Location NYC, NY / Design LSCO, Siegel & Gale

With a challenge to unify eight different schools, each with their own personality under one brand, a rough-edged stencil spray painting became the visual signifier for this renewed institution at the heart of New York City. Signage is the one connecting device across a variety of building types and individual neighborhoods, comprised of directories, banners, and orientation maps. The sign system is comprised of digitally printed elements on metal substrate coupled with traditional fabrication techniques.

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